Henry Ulrich

Ascend Realty Inc

Looking to sell your property, buy a new home, or just need some expert real estate advice?

About
Hi, I’m Henry Ulrich, REALTOR® with Ascend Realty in Rapid City, South Dakota.

I closed $9.5 million in volume during my first 12 months in real estate and continue to grow by focusing on smart strategy, strong communication, and results that speak for themselves. I specialize in residential sales, military relocation (MRP certified), and guiding out-of-area buyers who are moving to the Black Hills region. I'm also ABR and SRS certified.

I’m responsive, honest, and solution-focused. If you send a referral my way, they’ll be well taken care of, and you’ll look good for connecting us.
Highlights *
57
Recent sales
$70K - $835K
Price range
$357K
Median price

Recent Listings & Sales

Address Sold Date Sold Price Represented
3211 Vanocker Dr
Sturgis, SD 57785
7/29/2026 $208,000
Last known list price
Seller
24546 Pinewood Trl
Hermosa, SD 57744
7/17/2026 $534,000
Last known list price
Seller
310 Dunbar Ct
Rapid City, SD 57701
6/24/2026 $430,000
Last known list price
Seller
232 E Bengal Dr
Rapid City, SD 57701
6/24/2026 $419,000
Last known list price
Buyer
194 Fairgrounds Pl
Hermosa, SD 57744
6/23/2026 $384,900
Last known list price
Buyer

Ratings & Reviews
5.0 (14)

ck617613
Sep 30, 2026

We couldn't have asked for a better experience. . Roy helped us with both selling and purchasing a home, which is stressful regardless of circumstances. He is professional and represents his clients well. He is quick to respond to questions and helps troubleshoot issues or "to do" items. He provides realistic and honest market knowledge. Very highly recommend.

Source: Zillow

Vinnie Tomlin
Sep 28, 2026

What truly distinguished Henry Roy Real Estate was their personalized service. The team listened attentively to our preferences and concerns, adapting their approach to meet our unique needs. This attentiveness ensured that no detail was overlooked and enabled them to address complex issues efficiently. Their comprehensive approach to addressing complex issues transformed what could have been a stressful experience into one that was smooth, efficient, and even enjoyable.
The culminating celebration after closing was a thoughtful gesture that reinforced their commitment to building lasting relationships, not just completing transactions. It served as a meaningful reminder that purchasing a home is more than a contractual milestone—it is the beginning of a new chapter supported by dependable allies.
In conclusion, Henry Roy Real Estate at Ascend Realty exemplifies the highest standard of real estate service. Their blend of market discernment, heartfelt dedication, and seamless communication offers an unmatched experience for homebuyers. For anyone navigating the home search in Rapid City, partnering with Henry Roy Ascend Realty means securing not only a home but a trusted guide through one of life’s most significant journeys.

Source: Zillow

tp cp
Jul 2, 2026

Henry is the best!! We just can’t say enough good things about Henry. He treated us so well. He answered any questions we had, gave us great insight- took care of any and every detail. We completely trusted him and he went above and beyond. Henry puts everything into making sure things go smoothly- he knows exactly what to do and how to do it. He has a passion for helping people achieve a dream that they might not even think is possible. He has integrity, respect, and will do what he says. He led us through the process, step by step, kept us informed and helped with all the big decisions. We are now homeowners because Henry took care of us. We would recommend Henry to everyone- We are so thankful to have found him- Henry is the best!

Source: Zillow

Samantha Williams
May 24, 2026

Highly Recommend Henry for Your Home Buying Process. We had a great experience working with Henry throughout the home buying process. He was knowledgeable, responsive, honest, and always willing to answer my many questions and talk through ideas without ever making us feel like a bother.

Henry made the process feel organized and efficient from start to finish. We closed in about 30 days, and he stayed on top of everything the entire time with reminders, scheduling inspections, coordinating contractors, and helping keep everything moving smoothly.

He gave great insight throughout the process, advocated for us when needed, and genuinely cared about helping us find the right house. We’re very thankful for all of his help and would highly recommend him to anyone looking for a trustworthy local realtor. Definitely someone we’ll continue to stay in touch with for years to come.

Source: Zillow

mikemaryjansen
May 21, 2026

Impressive expertise, professionalism, and superb customer service all wrapped up in one person. Henry dispalyed impressive knowledge of the real estate business in general and the Black Hills market in particular. He has an assertive and proactive, yet diplomatic personal style, a ready-to-use network of relevant support businesses, and very impressive business sense. His personal customer service was excellent. As with most home sales, we ran into some snags along the way. Specifically we had a radon problem, some buyer financing glitches, and a home damage issue that arose at the last minute. Henry has a network of troubleshooters that he put into gear immediately, and solved our problems very quickly with minimum fuss at reasonable prices. We never had to wait more than a minute or two for Henry to respond to a text or phone call. All buyers and sellers would benfit from Henry's impressive array of talents, but those selling or buying homes on the high end of the price spectrum, where transactions tend to be more complicated, would especially benefit from his expertise, assertiveness, network of contacts, and superb business sense. We enthusiastically recommend Henry without reservation.

Source: Zillow

Professional Info

Brokerage

Ascend Realty Inc
1575 N Lacrosse St STE K
Rapid City, SD 57701

Licensed

Licensed REALTOR®
SD 21179

Awards

  • Ascending Star 2024
  • Top Agent Rapid City 2024 Rate My Agent Awards

Specialties

  • First-time buyers
  • Luxury properties
  • Military
  • Recreation & Vacation
  • Relocation

Designations

  • ABR®
  • CLHMS
  • CRS
  • MRP
  • SFR®
  • SRS

Hobbies

  • Animals
  • Community Activities
  • Family
  • Food & Cooking
  • Music
  • Sports
  • Travel

Top Cities *

Rapid City

  • 35 sales past 3 years
  • 81 days on market
  • $335K median price

Hill City

  • 4 sales past 3 years
  • 32 days on market
  • $587K median price

Summerset

  • 4 sales past 3 years
  • 109 days on market
  • $315K median price

Service Areas (48 cities)

Angostura, SD
Ashland Heights, SD
Belle Fourche, SD
Black Hawk, SD
Blackhawk, SD
Blucksberg Mountain, SD
Boulder Canyon, SD
Box Elder, SD
Buffalo Gap, SD
Caputa, SD
Central City, SD
Colonial Pine Hills, SD
Crook City, SD
Custer, SD
Deadwood, SD
Eagle Butte, SD
Fairburn, SD
Fruitdale, SD
Green Valley, SD
Hermosa, SD
Hill City, SD
Hot Springs, SD
Johnson Siding, SD
Keystone, SD
Lead, SD
Maverick Junction, SD
Mountain Plains, SD
New Underwood, SD
Newell, SD
Nisland, SD
North Spearfish, SD
Oral, SD
Owanka, SD
Philip, SD
Piedmont, SD Pringle, SD Rapid City, SD Rapid Valley, SD
Scenic, SD
Spearfish, SD
St. Onge, SD
Sturgis, SD
Summerset, SD
Vale, SD
Wall, SD
Wasta, SD
Whitewood, SD
Wonderland Homes, SD

*Sales data is calculated based on transaction information available to Agent Pronto at the time of publishing and may not accurately reflect all transactions for a given agent.