Mark Updegraff

Mark Updegraff is the Broker of Record and owner of Updegraff Group Realty, a Rochester-based boutique brokerage built for clients who want more than a sign in the yard. With over $290 million in sales volume, Mark brings a rare blend of broker strategy, construction knowledge, investment insight, and local market intuition to every move.

From first-time buyers to luxury sellers, investors, multifamily owners, and waterfront clients, Mark is known for direct advice, sharp negotiation, and white-glove service from the first conversation to the closing table. His team understands Rochester block by block, from Park Ave and the East End to Brighton, Pittsford, Fairport, Webster, Victor, Greece, Gates, and the Finger Lakes.

Mark’s approach is simple: protect the client, position the property, and pursue the best possible outcome with clarity, creativity, and grit. Whether buying, selling, investing, or relocating, clients choose Mark for seasoned guidance, honest counsel, and results that move with purpose.