“Doug was a pleasure to work with, selling our old home and buying our new home. His expertise is obvious and negotiation skills exceptional. Low fees too. Highly recommend”
Independence Realty
- Agent Pronto
- Michigan
- Rockford
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Agent Pronto analyzes transaction data, agent specialties, and client reviews to handpick the best agents in your area. Updated for October 2026.*
*Sales data is calculated based on transaction information available to Agent Pronto at the time of publishing and may not accurately reflect all transactions for a given agent.
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Rockford real estate Market Report.
Information and statistics on the latest trends in the Rockford real estate market. *
Latest Rolling 3-Month Snapshot
Jul 1, 2026 - Sep 30, 2026
Median sale price
$387K
+0.9%
from Q2 '26
Median list price
$408K
+17%
from Q2 '26
Active listings
50
-9.1%
from Q2 '26
Homes sold
37
-7.5%
from Q2 '26
New pendings
34
-24%
from Q2 '26
New listings
38
-21%
from Q2 '26
Quarterly Pricing Trends for Rockford
Rolling three-month data ending on quarter boundaries when available.
Median sale price
Median list price
Quarterly Pricing Trends for Rockford
Rolling three-month data ending on quarter boundaries when available.
Median sale price
Median list price
Quarterly Pricing Trends for Rockford
Rolling three-month data ending on quarter boundaries when available.
Median sale price
Median list price
Quarterly Inventory and Sales Activity for Rockford
Rolling three-month supply and activity totals for the selected period.
Active listings
Homes sold
New pendings
New listings
Quarterly Inventory and Sales Activity for Rockford
Rolling three-month supply and activity totals for the selected period.
Active listings
Homes sold
New pendings
New listings
Quarterly Inventory and Sales Activity for Rockford
Rolling three-month supply and activity totals for the selected period.
Active listings
Homes sold
New pendings
New listings
15
Seller’s Market
Seller’s Market
Buyer’s Market
0
20
40
60
80
100
0
25
50
75
100
Market gauge is calculated using active listings and pending sales from the most recently available reporting period (Jul 2026 - Sep 2026).
Rockford’s rolling three-month data through September 2026 shows fewer homes changing hands but still-quick movement. Homes sold are up slightly year over year, while pending sales and new listings have both declined compared with last year. Active listings are also down from a year ago, keeping options limited for shoppers.
Pricing is adjusting in response to this tighter flow of new inventory. The typical home value has slipped nearly 10 percent year over year, yet the median list price is up compared with the same period last year, suggesting sellers are still testing higher asking prices. Despite that, the average sale-to-list ratio is just under 100 percent, and about 31 percent of recent sales closed above list, down from last year’s higher share.
Time on market has stretched, with the median days on market rising to 22 days from about 10 days a year earlier in this rolling period. Months of supply is still low at 1.5 months and has edged down year over year, confirming Rockford remains a pronounced seller’s market even as buyers gain a bit more breathing room. With these mixed signals of softer values, firmer list prices, and constrained inventory, both buyers and sellers can benefit from an Agent Pronto–recommended agent who understands Rockford’s latest trends and can guide them through the details.
Learn more about what Rockford has to offer.
Rockford offers residents a welcoming, community-focused lifestyle with strong schools, abundant outdoor recreation, and a vibrant, family-friendly downtown full of local shops and events.
Rockford immediately feels distinct from nearby Grand Rapids and Kent County, offering a true small-city main street along the Rogue River with quick access to urban jobs and amenities. The heart of town is its walkable downtown, where the Rockford Outdoor Refreshment Area, local shops, and restaurants create a steady, hometown rhythm rather than a tourist scene. The riverfront, White Pine Trail, and family events define daily life here more than traffic or commute times.
Residents value easy access to recreation. The White Pine Trail State Park cuts right through downtown, popular for biking and running. Families make frequent use of Garden Club Park and the Rogue River for kayaking and fishing. Community identity is also shaped by strong schools, with Rockford Public Schools consistently drawing new buyers who prioritize education and extracurricular opportunities.
Local services, from the Rockford Area Historical Society Museum to the Krause Memorial Library, reinforce the sense of a self-contained community that still connects easily to Grand Rapids and regional employers.
For both long-time residents and newcomers considering a move to Rockford, timing and preparation matter in a competitive market. Aligning your plans, from pre-approval to pricing strategy, with a knowledgeable local real estate professional can be the difference between frustration and success. Agent Pronto helps both buyers and sellers connect with the right agent to navigate that process confidently.
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“Eric was incredible as we navigated the entire real estate process. We were selling a house for the first time, as well as buying a new construction house. He explained everything in detail for the processes and made sure to answer any questions we had. When we needed answers from other people, he made sure to track them down or follow up so we could get the information we needed. He was incredible at listening to our needs and making sure we got what we wanted/needed out of both the buying and selling process. We would recommend him a million times over!”
Icon Realty Group LLC
“Austin was on top of it to help with the sale side on two of my properties and purchase of another! Highly recommended working with him.”
Bellabay Realty
“I couldn’t have asked for a better agent as a first time homebuyer! Kevin was knowledgeable and had amazing recommendations of outside services I needed in the process. He was always quick to respond to any questions and without having anything to compare him to, I’m certain he went above and beyond to make this experience great for me!”
ERA Real Estate ERA Greater North Properties
“Having worked with Jay multiple times, we already knew his expertise, market knowledge, and dedication were second to none, but he continues to raise the bar. He is responsive, incredibly thorough, and always goes above and beyond to ensure everything runs smoothly.”
RE/MAX OF GRAND RAPIDS
“We got to know Allison during 3 separate transactions over a 3ish year process in Canaidan Lakes. We were lucky enough to build a strong trusting relationship, and found her support and knowledge of the region very important. We will certainly reach out to Allison again, if our real estate itch ever returns!”
Century 21 Rockgate
“Very capable. Straight forward. Knows how to buy a home. Knows when to push and when to stand back. She gets to know the person she is working with and can close a deal. I highly recommend her.”
Keller Williams Realty Grand Rapids East
“Rick was fantastic to work with. He was great for us because we were using a VA loan and he is very familiar. He really understood what we were looking for and we found the house for us on day 2. He was with us from start to finish and was always flexible especially with our very short timeline.”
Keller Williams Grand Rapids East
“Scott was fantastic to work with and helped us get a great deal in a highly competitive market. He was incredibly responsive, knowledgeable about the area, and always made sure we felt confident throughout the process. We especially appreciated that he was never pushy and genuinely focused on helping us find the right house rather than rushing us into a decision. We are very happy with our new home and would highly recommend Scott to anyone looking for a realtor.”
Five Star Real Estate
“Ally was fantastic in helping us buy our first home. She took the time to explain the entire process and went above and beyond when finding and showing us houses. When we found our house, we trusted her completely to do everything she could to make our offer stand out and she was extremely helpful throughout the inspection & closing process. We cannot be more grateful for the amazing person & realtor that Ally is and would not be living where we are today without her! 5 stars all around!”
eXp Realty Blu House Properties
“My wife and I couldn’t be more pleased working with Joe as our realtor. He is a model of integrity, incredibly responsive and possesses a wealthy of both knowledge and wisdom. As first time home buyers, the process can be intimidating but Joe demystified it all and helped us feel empowered and comfortable in our decision making. He’s a guru in the GR area; the one house bid we lost, Joe pinpointed the price and structure of the winning bid when giving his recommendation. For the house we did win he actually convinced us to bid less than we were initially going to.”
Keller Williams Grand Rapids North
“Ben did a fantastic job making sure all my questions were answered and giving real feedback on the homes we toured; I never felt like he was trying to convince me to buy. His genuine care for clients is clear, and he had great knowledge throughout the process. Highly recommend Ben to anyone looking to buy a home.”
Lucas Howard Group - Keller Williams Grand Rapids
“Craig exceeded my expectations. He went above and beyond to ensure that I was always informed and updated throughout the process. He was always available to answer all of my questions and give me advice. I had a great experience and would definitely reach out to him again on my next purchase. I highly recommend Craig. Thank you Craig! We love are new home.”
Berkshire Hathaway Michigan Real Estate
“Working with Kristin was wonderful. She immediately put us at ease as she recommended services we would need to get Mom's home ready for sale. She knew what we needed before we even asked the questions. Her expertise was invaluable when it came to the timing of the listing, to the small touches that helped the buyer to see what Mom had loved about this home. Her availability to our family was invaluable. We could not have made a better choice than listing the home with her!”
Fivestar
“You led me to Sam Masteller and HE is an angel!”
Berkshire Hathaway Home Services
“Sean helped with finding and purchasing a home. He was very responsive and made arrangements to see many homes and vacant properties in a very timely matter. Many within 24hrs. Thanks Sean!”
Crossroads Realty of Michigan
“Dan did an amazing job. He was quick to set up appointments for walk throughs, he was always honest on things he saw at each house which was very helpful, and he was on top of all the requirements to close on the house. Overall Dan has a lifetime customer with us.”
Advanced Realty Group
“We decided to move to Holland Michigan to be closer to our family. Our son in law is in commercial real estate . I asked him if anyone in his office could recommend a residential agent and that is how we meet Lauri. Lauri was the perfect choice. Lauri was very professional and had a really great knowledge of of the area. We looked at numerous properties. Lauri only gave her opinion when we asked and she never pressured us to make a decision. in the end Lauri found us the perfect property and connected us with a great builder.”
Coldwell Banker Woodland Schmidt
“Jeff was outstanding through the process of a land purchase we made and always had great follow up. He was very professional and I would highly recommend.”
eXp Realty Jeff Burke and Associates
“I bought my first home thanks to Kyle. In a difficult market dealing with difficult sellers, Kyle made the entire process a breeze and made sure we got the deal that suited us best. I can’t imagine how much more difficult it would’ve been if not for Kyle’s efforts. Very highly recommend going with him!”
Independence Realty
Frequently Asked Questions
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There are more than 2 million real estate agents across the U.S., and you want to be sure the one you partner with is an experienced and trustworthy professional with strong local expertise covering the housing market in and around Rockford. Working with a proven agent will help you sell your home faster and for more money, and help you find your dream home at the best possible price.
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Choosing a real estate agent to help you buy or sell property is one of the most important decisions you’ll make in your lifetime. You want to make sure your agent is an expert in your area, has a proven record helping people buy and sell similar homes to yours, and is well regarded by their previous clients. Let us know a few details about the property you are selling or the kind of home you want to buy, and Agent Pronto will match you with trusted real estate agents that have the experience you need. And before you interview an agent, check out our top five questions to ask a buyer’s agent and listing agent.
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We consider performance metrics, close rates, specialties, and client reviews to qualify the best full-time agents. We then take the information you provide about the home you are selling or the kind of home you want to buy, and analyze the top local agents with the right experience for your specific needs. For more than a decade, we've helped hundreds of thousands of home buyers and sellers find the right agent. Get started now and find the perfect real estate agent.
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No. Agent Pronto is a free service for home buyers and sellers and you are under no obligation to work with our recommended agents. Find your Rockford Realtor® or real estate agent today.
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