Alex Seroff

Compass

Looking to sell your property, buy a new home, or just need some expert real estate advice?

About
Alex Seroff is a top-ranked Silicon Valley real estate broker and attorney, consistently in the top 1.5% of Realtors nationwide with over $550 million in closed transactions. A Bay Area native with a J.D. from UC Hastings and negotiation training from Harvard Law School, Alex combines deep local knowledge with world-class expertise to deliver exceptional results. Before co-founding the Heng Seroff Group, he was Vice President of Listings at DeLeon Realty, where he sold $275 million in Silicon Valley homes and led a team recognized as #1 in the U.S. and California. Known as a strong negotiator and trusted advisor, Alex has managed over 150 listings, presented 120+ seminars, and authored articles in leading publications. Whether buying or selling, clients value his integrity, market insight, and ability to secure the best outcomes. If you’re looking for a proven advocate to guide your real estate journey, Alex is the professional you want on your side.
Highlights *
43
Recent sales
$650K-$4.85M
Price range
$1.9M
Median price
14
Years experience

Recent Listings & Sales

Ratings & Reviews
5.0 (53)

Sharon Hao
Redwood, CA - Jan 14, 2026

Alex and Kim made selling our Redwood City home incredibly smooth. Their knowledge of the Bay Area market was impressive they gave us smart guidance on timing, pricing, and which repairs / touch-ups were actually worth doing. What stood out most was how responsive and resourceful they were. They quickly connected us with great vendors for everything we needed, including some last-minute repairs, and were always easy to reach when we had questions. Deciding to sell your home can feel daunting, but we felt confident and supported throughout the entire process. Highly recommend!

Source: Google

H C
Redwood, CA - Jan 8, 2026

When selling my house recently, Kim and Alex have made smart, strategic suggestions for preparing the property, including landscaping improvements and staging ideas for a combined bedroom/office etc., which clearly highlighted the home's potential. Alex closely followed all preparation process which made it smooth and on schedule. They are open to concerns and feedback of all parties. Highly recommend them!

Source: Google

mkliegl
Palo Alto, CA - Dec 19, 2025

As a first-time homebuyer, I had an excellent experience with Kim Heng and Alex Seroff. Both are extremely well qualified, experienced, and friendly - and they functioned really well together as a team. Thanks also to assistant Vanessa for well-organized and friendly communications to keep us on track throughout the process. We received great advice, were steered away from problematic properties, and confidently and successfully guided through the Bay Area bidding process when we found the house we really wanted. Thanks to Kim's persistence and skill, we were able to win a bid in our top-choice location that we had thought out of reach when we started our search. Kim is extremely generous with her advice and connections and has a fantastic personality. It showed even in small details like when she unsolicitedly lent us her own measuring tape when she saw we had forgot to bring ours and would need one after meeting her. I highly recommend anyone else to check out the Heng Seroff Group.

Source: Zillow

Don Barnetson
Menlo Park, CA - Dec 5, 2025

Kim and Alex helped us sell our home in Campbell in a dynamic market; process was seamless and swift - we closed on an offer after the first weekend of showing. Thanks for the great support.

Source: Google

Taly Katz
Redwood, CA - Dec 3, 2025

Kim and Alex have represented me on several transactions, both as a buyer and a seller. They know the market very well, represent their clients in the best way possible, are supportive and professional and always get the job done. I highly recommend working with them.

Source: Google

Professional Info

Brokerage

Compass
578 University Avenue
Palo Alto, CA 94301

Licensed

Licensed REALTOR®
CA 01921791

Specialties

  • First-time buyers
  • Luxury properties
  • Recreation & Vacation
  • Relocation

Top Cities *

San Jose

10 sales past 3 years

Palo Alto

9 sales past 3 years

Sunnyvale

5 sales past 3 years

* Sales data is calculated based on transaction information available to Agent Pronto at the time of publishing and may not accurately reflect all transactions for a given agent.