Alex Seroff

I am extremely satisfied with Kim and Alex's work as my selling agents for my home in San Jose. Their collaborative approach resulted in an exceptional outcome.

Kim and Alex expertly guided me through the entire home preparation and selling process. Their General Contractor, landscapers and cleaner meticulously prepared my home for market, maximizing its appeal and value. I particularly appreciated Alex's keen eye for detail in overseeing the renovations, including paint, fixtures and appliance selections, ensuring the property presented its best to potential buyers.

I found the flexible payment options for the renovation work extremely accommodating.

Throughout the process, Kim and Alex consistently demonstrated extraordinary communication and professionalism. They patiently addressed all my questions and concerns, providing clear explanations and valuable insights. They consistently prioritized my needs and allowed me ample time to make informed decisions without any pressure. Several times they sensed I was uncertain or anxious about selling. Alex and Kim scheduled calls to clearly listen to my concerns. Kim was great on these calls. She had an amazing sense of my concern and asked questions to better understand the situation, then she and Alex would provide examples & options for me to consider.

I enthusiastically recommend Kim and Alex to anyone considering selling or buying a home.

Source: Zillow

We recently had the pleasure of working with Heng Seroff Real Estate Group to sell our condo in San Jose, and we cannot recommend them highly enough! From start to finish, they managed every aspect of the process with professionalism, expertise, and care.

They went above and beyond, coordinating renovations, staging, and even managing cleaners and our HOA on our behalf. Selling a property can often be a stressful experience, but their attention to detail and ability to handle every challenge made the process completely seamless for us.

Thanks to their efforts, we were able to showcase our condo at its very best and achieve excellent results. If you’re looking for a real estate team that truly takes care of everything and delivers exceptional service, Heng Seroff is the group to trust!

Thank you for making this transition so easy for us!

Source: Zillow

Alex & Kim are exceptional! If you have the chance to work with Heng Seroff, look no further. Not only did they secure one of the highest dollar per square foot sale prices in our neighborhood in Sunnyvale, the process was enjoyable and seamless from start to finish. We can’t recommend them highly enough.

We met them when our mother was in her 90s, and started exterior renovations like landscaping and house painting with their guidance so mom could enjoy some of the updates during her life. Their contractors are talented and cost-effective, and the work was beautiful. When mom passed, we finished the renovations including interior painting, floor tiling and hardwood floor refinishing, plus updating the hardware, kitchen, and bathrooms. We loved working with their contractors because they have a longstanding relationship with Heng Seroff, and that contributed to a high level of quality control as well as easy and trusted communications.

Alex is a terrific designer, and buyers loved his style and choice of materials such as tile, lighting, appliances, kitchen and bathroom fixtures, etc. We also appreciated the thoughtful and creative way Alex and Kim assessed which renovations would most enhance the openness and flow of the house. All their suggestions were excellent. The finishing touch was staging (which they reimbursed). The end result was gorgeous and showed our house in the best possible light.

Alex more than delivered on his promise of at least 3x return on every dollar spent. Kim does a terrific job of translating everything into Chinese for their overseas contacts. The marketing was spectacular with professional videos in both languages, drone aerial shots, great photographs and maps, and engaging scripts. Then they distribute the marketing to their network of over 25,000 people!

In 8 days, we had over 2,000 views on Zillow, 15 offers, and the winning bid was 23% over asking. As we told Alex and Kim, there aren’t enough glowing adjectives to describe how delightful they are to work with and how happy we are with the results. You won’t find a kinder or more talented real estate team than Heng/Seroff!

Source: Zillow

Just want to thank Alex and Kim for their excellent service in selling our mother's home in Fremont, CA. Alex managed the construction work done by their contractors in a professional and timely manner. The website and virtual tour they created was first class and they sold the home one week after the construction was completed. We had considered using Front Door, which may have sold the home quicker but probably a little less than Zillow's estimated value. But we recouped 10x our investment in repairing and updating the home... which resulted in 13 offers and a sale price of more than $500k above the list price! I highly recommend them to anyone interested in selling their home in the SF Bay Area.

Source: Zillow

Alex and Kim made selling our Redwood City home incredibly smooth. Their knowledge of the Bay Area market was impressive— they gave us smart guidance on timing, pricing, and which repairs / touch-ups were actually worth doing.

What stood out most was how responsive and resourceful they were. They quickly connected us with great vendors for everything we needed, including some last-minute repairs, and were always easy to reach when we had questions.

Deciding to sell your home can feel daunting, but we felt confident and supported throughout the entire process. Highly recommend!

Source: Zillow