Higdon Property Group

Hi, I’m Emily Higdon, founder of Higdon Property Group and a REALTOR® with Innovate Real Estate, proudly serving Murrells Inlet, Garden City, Surfside Beach, Myrtle Beach, Pawleys Island, Conway, Georgetown, and communities throughout South Carolina’s beautiful Grand Strand.

I believe buying or selling a home is about much more than a transaction—it’s about helping people find the lifestyle that fits their goals, dreams, and next chapter. Whether you’re relocating to the coast, purchasing your first home, searching for a vacation property, investing in real estate, or preparing to sell, I’m committed to making the process as smooth, informed, and enjoyable as possible.

As someone who lives and works on the Grand Strand, I provide my clients with more than market statistics. I share firsthand knowledge of our neighborhoods, schools, restaurants, outdoor activities, waterfront communities, golf courses, local events, and everything that makes coastal South Carolina such a special place to call home. My goal is to help you not only find the right home but also the right community and lifestyle.

My business is built on honesty, communication, integrity, responsiveness, and genuine relationships. I believe every client deserves personalized attention, timely updates, professional guidance, and an advocate who will always put their best interests first. Whether we’re negotiating the best possible price, navigating inspections, coordinating deadlines, or celebrating at the closing table, I’ll be by your side every step of the way.

Through Higdon Property Group, I combine innovative marketing strategies with local expertise to help sellers maximize exposure and buyers discover opportunities that match their goals. I also create neighborhood tours, market updates, community highlights, and lifestyle content to help people confidently explore the Grand Strand before they ever make a move.

Outside of real estate, I’m a wife, mom, dog lover, and active member of the local community. I understand that every move represents an important life decision, and I treat every client with the same care, respect, and dedication I would want for my own family.

Whether you’re buying, selling, investing, or simply exploring your options, I would be honored to earn your trust. My commitment doesn’t end at closing—I strive to be your lifelong real estate resource and trusted local guide for years to come.

If you’re ready to make a move along South Carolina’s Grand Strand, I’d love the opportunity to help you achieve your real estate goals.